Planning for a show of this kind begins a year in advance. The main
sponsor and producer of the show is the city of Jesolo. The Director, Rich
Varano of the Sultans Of Sand Worldwide, the Producer Dr. Massimo Ambrosin, and
the Executive Producer, the Honorable Mayor of Jesolo, Francesco Calzavera put
their heads together to determine the theme and format of the show.
Then the design team is assembled. For this years show it was
composed of: Damon Farmer of Shadetree Studio- Conceptual Sculpture Designs and
floor plan layout; John Gowdy and Mark Anderson -Field Engineers and Rich
Varano- Director.
Field engineer John Gowdy wets the sand in the pound-up phase.
In the background is the Italian foreman Gianni Botan.
Additionally there is the producer side crew of Antonio
Maria, Igor, Carlo, Lucianno and Fortunato. For Technical design, construction
and labor, gardening decor, lighting and carpentry, respectively. The head of
the contracted labor crew provided by Glaudio Rodeghero, is the great
Gianni Botan. The design team works closely together to construct a show that
suits the theme and the format.
Italian Technical Supervisor Antonio Maria (Left) with Producer
Dr. Massimo Ambrosin.
The field work represents all the labor for the pre show as
well as the actual carving process by the artists and twenty days is budgeted
for the on site work before the show opens.
Massimo and the Mayor (right) review
some of the production notes on site. 
The theme for 2004 was agreed upon to be Ancient Egypt. This year
for the first time, we have structured the format to not include a pro class
competition. This way, the event can be rendered in a more relaxed,
noncompetitive atmosphere. Allowing for a more contiguous depiction of the
overall theme by according the director complete control over how the various
subject elements are created. There was still included however, the ever
popular How-To Workshops for children and the Sand Sculpture Contest for
children. Also as usual, the show included a Photographic Exhibition of how the
event was put together and featured shots from other Sculpture Di Sabbia events
from years past. A merchandise outlet is also included where guests can purchase
postcards, posters, sand sculpture games, souvenirs and tee shirts hats, etc. In
the evening hours there is ma special effects light show done on the sculptures
under the tent. Compliments of Clay Packy entertainment lighting.
The event site is beach property that is owned by the city which at
one time was blighted, but has undergone a steady gentrification since this
event started. Several years ago there was a cement pavers promenade installed
on the landward edge of the area connecting two populace sections of the lido,
followed by power and running water a couple of years later. After the sand
sculpture show, the area is host to the International Beach Volleyball
tournament.
A huge four poster Big Top type tent is erected first.
the tent measures 44 meters by 38 meters.
This view is of one half of the tent. It's big, but it
looks a lot bigger when it is empty.

Then the field engineering crew comes in and supervises a crew of laborers
provided by the contractor and sand purveyor Claudio Rodigehero.
The Field Engineers (L to R) Mark, Rich and John.
The first thing managed after the erection of the tent is the water
deliver system installation.
(Left) The electric -and therefore silent, water pump system with
multiple wellpoint heads.
Over the next ten days, after all the forms for the pound
ups arrive the hard part begins. Heavy equipment is used by the labor crew to
transform over a thousand tons of custom raw sand into solid base blocks of
densely packed sand. For ten days after this labor process the artists will
carve the rough forms rendering fantastic art in the sculpting phase.

